A successful strategy is the cornerstone of success for companies, public service providers and service organizers alike. NHG helps companies, municipalities and public organizations in their most critical strategic challenges for achieving the organization’s objectives.

Company Strategy

The most successful companies are typically ones that operate in a growing market, build their business around their strengths and capabilities which provide a competitive advantage and focus their development resources on a limited number of selected strategic goals.

NHG’s approach involves defining the company’s strategic choices through an in-depth knowledge of the operating environment and dynamics of health and social services and the identification of capabilities that provide a competitive edge for the company.

Organizer and Public Organization Strategy

A strong organizer manages, governs and develops the health and social services system successfully according to its service strategy. The service strategy defines how the services are organised to respond to the service needs of the population. The strategy is based on a factual review of the situation at hand, and it clearly states the goals, as well as the choices to organize services and the implementation plan.

A public organizer’s strategy contains factual, prioritized choices to guide the operations of the public utility and its development across health and social services.

NHG’s thorough insight into the health and social services system combined with profound experience in the development of strategic operations and analytical support give us excellent facilities to serve as a partner in the strategy work of both organizers and public organizations.


Vesa Komssi

Executive Vice President / +358 50 3317 978

A Finnish company was considering expanding to healthcare alongside its traditional business operations. We created a strategy for the client’s Smart Health business and identified the client’s capabilities for entering the market.

The focus of the project was selected in workshops together with the client, based on analyses prepared by NHG. The most appealing options were selected to define the various ways to enter the market in more detail. During the project, interviews were conducted with international experts and the ways in which technology had revolutionized the market were examined.

The client’s management gained a thorough understanding of the market, its key changes and opportunities as well as possible ways that the client could enter the market. Due to the work, the client’s management received reliable grounds for future investment decisions.

The growth of health and social services costs in Central Ostrobothnia in 2010–2014 was substantially higher than the Government’s new budget framework. NHG helped Central Ostrobothnia assess the adequacy of the cost development according to the health and social services strategy of the Joint Municipal Authority and the programmes of measures relative to the Government’s budget framework. The study was carried out together with the heads of services across all of the health and social service areas.

The study began by assessing the future cost development of Central Ostrobothnia in selected scenarios and specifying the preconditions set by the framework budget for future development. After an overview of the total budget had been created, the potential for savings in each service area was assessed. The cost impact of strategic programmes was validated against the preconditions of the budget framework and the estimated savings potential.

As a result of the study, Central Ostrobothnia received a factual overview of the cost impact of its intended strategic programmes of measures relative to the preconditions of the Government’s framework budget and the estimated savings potential.

The regional preparations in Uusimaa identified a critical need to define the content, practices and rules in the organization of health and social services. The aim was to prepare a document to describe the operating environment and goals of the health and social services organizer in Uusimaa, the organizer’s tools and levers for the strategic management of the service system and the actual duties and approaches of the organizer. The change management relied on NHG’s facilitation and structuring skills when defining and processing the document’s content.

NHG facilitated and supplied the required frameworks and background materials for workshop activities, which consisted of the defining the organizer’s duties, the resources available to guide the service system, the division of duties between the organizer and providers’ and the organizers’ decision-making mechanisms and processes. The outputs of the workshop were compiled and structured into a coherent document outline. The project management used the outline as a framework for the final writing process, supported by NHG.

The first version of Uusimaa county’s health and social services organizer document was sent for a public round of comments included:

  • The principles of structuring the health and social services organization operations
  • A description of the organizer’s operating environment, the roles of different parties and steering mechanisms as well as the organizer’s tools
  • A description and definition of the contents, mechanisms and processes in the health and social services organization operations

The client was a group operating in the construction industry in the Nordic countries for whom the Finnish health and social services sector is a significant business segment. We helped the client to understand the changes that the health and social services reform will cause in the sector and to anticipate the impact of the reform in segments in the construction industry that are relevant to the client.

NHG analysed the health and social services construction market in Finland and established a segment-specific picture of the market size, competitive conditions, dynamics and key drivers of change. A comprehensive statistical analysis and expert interviews served as a basis for forming a prognosis of the market development.

The project involved providing a factual impression to the client of the market development in health and social services construction and the effects of the health and social services reform. The client was able to use this to anticipate upcoming changes and to prioritize its future development projects.