On the eve of major structural reforms, the role of service design becomes even greater. Freedom of choice, new incentive models and the need for more value-based health and social services require human-centered service development. 

Service design is based on a profound understanding of the needs, experiences, motivations and capabilities of individuals. This understanding serves as a basis for developing services and new approaches while utilizing methods of inclusive co-design and prototyping.

Kaufmann stands out from other service design agencies due to its insight into the health and social services field and its ready-made database. We rely on this database and more than 10 years of experience to delve deeper into the needs and wishes of service users and model solution alternatives that are effective across the entire system.

The areas of service design at NHG and Kaufmann are:

• Customer experience surveys
• Patient-centered care paths
• Digital service development
• Conceptualization of services and working models
• Service marketing
• Human-centered space planning